For the 2023 D&AD eBay brief, I was tasked with finding a way to bring Gen Z to the platform. Thebookbay Gen Z–driven reading community on TikTok—inspired **thebookbay**, a concept that links this social trend with eBay’s extensive library of second-hand books. Instead of turning to high-street retailers, Gen Z users can buy, swap, and sell books on eBay while earning rewards for making a more sustainable choice.